History of Group :

It was in the year of 1916, in Sarzedo, Covilhã district, Portugal, when Francisco Feio Ribeiro, the founder of Ribeiro Group, was born. In 1929, he migrates with his parents to Brazil, in a time when the world was going through a very difficult economy crisis.

As soon as they arrived in Brazil, Francisco, at only 13 years of age, is employed as a rural worker at Coqueirão farm, in Pirajuí, near Bauru, in the State of São Paulo. Working with his older brothers, Francisco won't spare efforts to accomplish his arduous work. While the adults cultivate and harvest the coffee, main economical activity at the time, Francisco struggled in his hard task of canalising and draining the water accumulated at the property soil. Young Francisco and the brother Manoel started then to realise they had the necessary gift to evolve. The will.

Not even sparing holydays and many sundays, a period when other workers used to rest, the brothers kept working non-stop. They saved three "Contos de Réis" (the money at the time) and installed a small business - a store of goods, in Cincinato Braga, Pirajuí district, and with heavy work and struggle, they never stopped growing. By the middle of the fourties, they decided to launch themselves into a bolder enterprise.

They were then atracted by lands offered in the region of Lucélia, São Paulo, although they passed the deal. WHile deciding, they kept working seriously with their business. in 1945, Franciso Marries Dolores Caparroz, and from this union was born Francisco Filho, Maria de Fátima, Edson and Carlos Alberto. In that time, the fame of the north of Paraná State settling was spreading all across the country.

The two brothers then went into a closer verification, and face a region of vast inhabited lands, a place willing to grow into the untouched forest, of purple dirt and very fertile soil. In few days, Francisco and Manoel move with all the family to this small place called Maringá.

Soon at the arrival, they went to the Melhoramentos Company's office, the settling company, buy a rural field in Capelinha, currently known as "Nova Esperança" and ordered four urban lots, where soon they installed the "Casa Ribeiro" (Brasil ave. x Herval ave.) serving the needs of people arriving at every moment. They were adventurers and investors coming in large scale. Casa Ribeiro was a complete store. There they sold from food, clothing, shoes, hardware, construction materials, to anything that could be consumed. Cincinato Braga e Pirajuí became, to the brothers, good memories of the past.

1947. Distinct citizens, european style, Francisco and Manoel became very admired businessmen in the now City of Maringá. They had their own way in the treat of people, captivating a crowd of friends and a wide client agenda for Casa Ribeiro. Dressing meticulously, as it was usual to see them wearing ties and suits. Inspired by their father, adopted continuous relentless work as obrigatory norm of life, not even sparing the sundays and holidays.

The fast progress of Casa Ribeiro, in a yet not entirely explored place, was based in a particular characteristic of it's founders: The rigorous payment of suppliers, known honesty and smoothness in the quality of their merchandise. The obtained profits were invested in this very town, buying urban terrains, believing in the prosperity of Marigá.

In this time, the sons of Francisco and Manoel were already working with their parents. Profits were raising. They then start to apply money also in farms of coffee, becoming great coffee growers. Men of vision, they figure out that selling tires would be a profitable business in a region under colonization, therefore with bad roads, that consumed quickly the vehicle tires.

So they started to dealing tires in the city. That was the first seed of Pneumar.

in 1965, after 36 years together, Francisco and Manoel separated business. Dividing the patrimony of both brothers' work, the tire business was left to Francisco.

In 1972 Pneumar is founded, company specialized in tires, today structured with stores spread all over the state of Paraná, Mato Grosso do Sul, Minas Gerais, being one of the largest tires distribution company in Brazil.

Years passed, and certified by the tradition and quality of the administration in every enterprise, they receive the invitation from Volvo do Brasil, just installed in the country, to represent them in the region, commercializing their trucks and buses. Is is created then, in 1981, Rivesa,
later expanded to Londrina, a neighbour and prosperous city. Facing the exemplar integration of the Group with Swedish trademark, Volvo expands their participation to all the state of Mato Grosso do Sul, creating then, in 1983, in the capital of the State, Rivemat. And in 1991, inaugurates the first branch office in Dourados.

Also in 1991 was created a company to manage farms and real estates of the group, Ribemar. To date, there are still farm business and properties in the city of Maringá, proving that the Group, even after a long time, honor their rural roots.

In 1992, Francisco Feio Ribeiro receives the title of "Benemerit citizen of Maringá", as a homage to his condition of distinct member of the city's community, with his conduct, firm posture of work and coerent attitudes of a
great businessman.

Amongst many homages made to his person, one is to proud those who met him. The name of the Exposition Center of Maringá, which after May of 1996, had his name: Parque Internacional de Exposições Francisco Feio Ribeiro.

He passed out in August 26, 1996, leaving a great lesson: A man has to fight. It is in constructive action, and battle for life, the man finds satisfaction for his necessities and great hopes. Ribeiro prooves that when a man dedicates to a great enterprise all his energies, he finds a true reality of his mission in life. That the persistent effort, the constructive action, the urge of superation offer noble lessons. That there is no luck or coincidence. That the fate of a man is in his hands. And will only succeed those who believe in his own triumph.

Today the Group follows the paths from Francisco, with his sons and grandchildren, who will never forget what Mr. Ribeiro always said: "You got to believe."

 

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